SWAY

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SWAY is a women's clothing brand that offers not only basic denim with a perfect fit but also unique pieces to diversify your wardrobe.

The brand pays attention to details, often lacking in many stores: comfortable and convenient service, tailoring services, an easy-to-use online size chart, and navigation within offline stores.

The brand places a huge emphasis on the community and the girls for whom it was created. This synergy is visually reflected through the image of swaing. Graphic distortion of the logo, the effect in photo processing, and in the interior, this effect is created with wavy glass.

The naming supports the main metaphor: "Sway" – a dance in harmony with oneself and soft energy.